CSR Programme Design & Impact Measurement
Overview
Corporate social responsibility creates real value only when programmes are well designed and their impact is measured. This course shows how to design CSR strategies and programmes aligned with business goals and community needs, manage partnerships and measure and report social impact.
Who should attend
CSR and community relations managers, corporate communication staff, foundation staff, and NGO partners.
Training methodology
Interactive presentations, practical exercises, case studies, group discussions, role-plays where relevant, and a personal action plan that participants apply in their own work.
Objectives
By the end of this course, participants will be able to:
- Explain CSR concepts and current practice
- Assess community needs and stakeholder priorities
- Design CSR programmes with clear objectives
- Manage CSR partnerships and budgets
- Measure and report social impact
Course outline
Day 1CSR Today
- From philanthropy to shared value
- CSR and ESG
- Stakeholder expectations
- Good and poor practice
- Discussion
Day 2Needs and Priorities
- Community needs assessment
- Aligning with business strategy
- Selecting focus areas
- Stakeholder consultation
- Exercise
Day 3Programme Design
- Theory of change
- Objectives and indicators
- Employee volunteering
- Budgets and resources
- Design workshop
Day 4Partnerships and Delivery
- Choosing partners
- Grant management
- Monitoring delivery
- Risk management
- Case study
Day 5Impact and Reporting
- Impact measurement methods
- Social return on investment
- Reporting and storytelling
- Continuous improvement
- Action plan
