Executive Presence & Strategic Communication
Overview
How executives communicate shapes how they are perceived and how far their ideas travel. This course builds executive presence and strategic communication skills: projecting confidence, crafting clear messages, presenting to boards and audiences, handling the media and communicating in a crisis.
Who should attend
Senior executives, directors, and managers who represent their organisation internally and externally.
Training methodology
Interactive presentations, practical exercises, case studies, group discussions, role-plays where relevant, and a personal action plan that participants apply in their own work.
Objectives
By the end of this course, participants will be able to:
- Understand the components of executive presence
- Craft clear, strategic key messages
- Present with impact to boards and large audiences
- Handle tough questions and media interviews
- Communicate effectively during change and crisis
Course outline
Day 1Executive Presence
- What creates presence
- Gravitas, communication, appearance
- First impressions
- Self-assessment
- Video feedback
Day 2Strategic Messages
- Knowing your audience
- Key message frameworks
- Storytelling for leaders
- Simplifying complex ideas
- Message workshop
Day 3Presenting with Impact
- Structuring executive presentations
- Voice and body language
- Presenting to boards
- Using visuals
- Presentation practice
Day 4Tough Questions and Media
- Handling hostile questions
- Media interview techniques
- Bridging to key messages
- On camera practice
- Debrief
Day 5Communicating in Change and Crisis
- Leading through communication
- Crisis statements
- Internal and external audiences
- Personal communication plan
- Final presentations
