Mini MBA: General Management
Overview
This ten-day Mini MBA offers an intensive overview of the core disciplines of general management. Participants study strategy, finance, marketing, operations, people and leadership, and integrate them in a team project that analyses a real organisation and recommends a way forward.
Who should attend
Managers preparing for general management, specialists moving into broader roles, and business owners.
Training methodology
Lectures and discussion, case studies, group work, guest perspectives, and an applied team project presented on the final day.
Objectives
By the end of this course, participants will be able to:
- Understand how the main business functions work together
- Apply strategic and financial analysis to decisions
- Evaluate marketing, operations and people practices
- Lead teams and manage change
- Integrate learning in an applied team project
Course outline
Day 1Introduction to General Management
- The general manager's role
- How organisations create value
- Business functions overview
- Programme project briefing
- Team formation
Day 2Strategy
- Strategic analysis tools
- Competitive advantage
- Corporate and business strategy
- Strategy case
- Project: strategic analysis
Day 3Financial Accounting
- Financial statements
- Ratio analysis
- Cash flow
- Financial health
- Project: financial review
Day 4Managerial Finance
- Budgeting
- Cost management
- Investment appraisal
- Funding decisions
- Finance exercise
Day 5Marketing
- Customer and market analysis
- Segmentation and positioning
- Marketing mix
- Digital marketing
- Project: market review
Day 6Operations
- Process management
- Quality
- Supply chain
- Productivity
- Operations case
Day 7People Management
- Organisation design
- Talent management
- Performance and reward
- Culture
- Project: people review
Day 8Leadership
- Leadership styles
- Leading teams
- Decision making
- Ethics
- Leadership reflection
Day 9Change and Innovation
- Leading change
- Innovation
- Digital transformation
- Risk management
- Project: recommendations
Day 10Integration and Presentations
- Integrating functions
- Project presentations
- Feedback
- Personal development plan
- Closing
